About MARU

MARU is an online shop that offers archive items from Japanese domestic brands. Based in London, it operates both online and offline with a globally diverse team centered around Japanese members living in the city.

In Japan, there is a term, 勝負服(shoubu-fuku), which translates to "outfit for winning" or "attire for special occasions." Originally, this term referred to the outfits worn by jockeys during horse races, but today, it describes a cherished outfit reserved for important moments.

For MARU, however, 勝負服(shoubu-fuku) represents something more empowering—it’s an outfit that strengthens you. It could be a tie worn on the day of a crucial meeting, a jacket purchased specifically for a date, a kimono passed down through generations, or a jacket gifted by close friends.

These are clothes that, simply by wearing them, make you feel stronger and more confident—outfits for those "moment of truth" moments. In Japanese culture, this is the essence of 勝負服(shoubu-fuku).

From heavy jackets to lightweight cardigans, these pieces feel like armor—providing both comfort and a boost of self-assurance. At MARU, we curate and offer a selection of these shoubu-fuku from Japanese archives.

We invite you to find your own 勝負服(shoubu-fuku) here at MARU